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Mark Harris

Biography Prof. Dr. Mark Harris (Germany).
Professor Mark Harris
Professor Mark Harris

Prof. Dr. Mark Harris is Director of the Intel® Higher Education & Research Programs for the EMEA Region and responsible for advancing innovation in key areas of Intel, collaborating with top universities in EMEA to expand university curricula, engage in focused research, and encourage students to pursue a range of opportunities for technical study, research and Entrepreneurship.

The Intel® Higher Education & Research Programs are successfully running in over 150 Universities in >25 EMEA countries.

Prof. Harris joined Intel in 1983 holding a number of Engineering, managerial and Director positions before 2003 assuming responsibility as Director of Higher Education & Research for the European Union Region. In 2007 his responsibility expanded to cover the entire EMEA region.

Prof. Harris holds Masters Degrees in Computer Science and in Economics from the Technical University in Munich. He also holds a Professorship as Associated Professor for Technology Entrepreneurship at the University Politehnica of Bucharest as well as a Professorship as Associated Professor for Technology Entrepreneurship and Innovation at the University St. Kliment Ohridski of Sofia. Prof. Harris is also expert for the Executive MBA Program at the Technical University of Munich.

Prof. Harris received a Doctor honoris causa and the "Blue Ribbon" of Sofia, the highest award for academic achievement from the St. Kliment Ohridski University of Sofia. 

 



Contact details

Prof. Dr. Mark Harris
E-mail: mark.harris@intel.com
Website: www.intel.com  

 

 

MODULE – Technology Entrepreneurship and Innovation (Core Courses)


Objective

This module is the core piece of a Master’s discipline in Technology Entrepreneurship & Innovation offered in a number of Universities in Europe. The course was built by Prof. Dr. Mark Harris based on course materials and books from several Professors of UC Berkeley CA, adding though many aspects and concepts that are default for the "Bay Area", but predominantly missing in Europe. The master's degree program in Technology Entrepreneurship and Innovation aims to provide additional, interdisciplinary training of specialists with bachelor or master degree in related technical specialties. It extends students' knowledge in the field of common management and entrepreneurship and in particular international standards and trains for starting a business in a technology field, provides strategies for introducing new high tech products into the market, teaches the management of the innovation process and knowledge transfer, provides strategies for sustainable development and growth.

The students who complete the program may become entrepreneurs (company external) or intrapreneurs (company internal) with deep analytical knowledge and skills in management and innovation transfer of high-tech intellectual property.

The students will be provided with a good base for research and PhD work concerning management, technology transfer and innovation in high-tech area’s.

Short description

This course has been put together to provide students with a high-level overview of Entrepreneurship. You cannot teach someone to be an entrepreneur, but you can teach the skills needed to become one. This course is for both aspiring entrepreneurs as well as those simply interested in learning more about the field. It aims to inspire you and give you a perspective on what life as an entrepreneur is like. If you hope to start a company this course will help to prepare to fully-utilize the resources available and maximize your potential for success. The course also provides students perspectives by prominent entrepreneurs from organizations at various stages of development and representing a broad range of industries and topics. Entrepreneurs speak on how they created their organizations and the lessons they learned. A major element is also creating, preparing and presenting a business plan based on a technical innovation. Participating in a business plan competition is another program element.

The modules are always a lively mix of theory, insights into industry examples and personal practice of the content.

At the end of this lecture series you will have a broad understanding of entrepreneurship and how entrepreneurship may become your career of choice !

Part 1 – The Concepts of Entrepreneurship and Technology Entrepreneurship  

Technology Entrepreneurship is filling a gap in entrepreneurship education. While students of business schools are educated in the principles of entrepreneurship, this is not so for the technical disciplines. Yet, the technical disciplines are where most innovation happens. Students creating new companies out of technical innovations were previously amateur entrepreneurs (lacking formal training).

This module is focused on filling this gap and to create professional entrepreneurs.

Part 2 – Markets & Customers

 It is the technical students that typically innovate and during a very fragile phase are running the new venture, but with a very limited understanding of markets and customers. They assume that a "cool" technological innovation will sell itself. Many examples out of the ".com era" show that in most cases the technical students were unable to address market and customer needs and thus failed.

Part 3 – Innovation and Innovation Management

This module discusses the different concepts of closed and open innovation, where they have been successful and where they have failed and why. It discusses the innovator’s dilemma in managing sustainable innovations within a company and what effect disruptive technologies may have. It discusses technology "S" curves and potential strategies around innovating from inside and acquiring from outside. At the end it focuses on the dangers but also opportunities of globalization on entrepreneurship.


Core topics


Part 1
  • The Entrepreneurial Process
  • The four Phases of Entrepreneurial Ventures
  • The Value of Failure
  • The Business Plan
  • Venture & Growth Capital
  • The Four Steps to the Epiphany(I)

 

Part 2
  •  Crossing the Chasm
  • The FourSteps to the Epiphany(II)
  • Customer Discovery, Customer Validation, Customer Creation, Company Building 
  • Presenting for Success

 

Part 3
  • Open Innovation
  • The Innovator’s Dilema
  • Sustainable and Disruptive Technologies
  • Technology "S" curves
  • Venture Capital and Private Equity
  • Value, Risk and Return in Private Equity
  • Entrepreneurship and Globalization
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